Grand Farm

"Alliance Group has helped Grand Farm to upgrade and lift the standard of our operations, awareness on food safety, traceability and importance of brand building. We have reached a good understanding to embark on “Grand Alliance” – a plan to propel both companies into the next 16 years with even greater success. We have all the goodwill, friendship and strong mutual understanding to work very closely and scale new heights for the future. 2016 is destined to be an extraordinary and challenging year. We are strong business partners after all these years. We shall tackle all challenges together and scale new heights. The future is ours to build."
- Xibin Chen, President, Grand Farm Chin 

大莊園

“阿蘭茨集團(tuán)協(xié)助大莊園提升了我們的經(jīng)營標(biāo)準(zhǔn)，提高了我們對(duì)食品安全意識(shí)、可追溯性和對(duì)品牌建設(shè)重要性的認(rèn)識(shí)。我們已經(jīng)達(dá)成了一個(gè)共識(shí)去著手“大莊園阿蘭茨聯(lián)盟”計(jì)劃，以推動(dòng)兩家公司在未來16年里取得更大的成功。我們友好的意愿，友誼，和相互理解會(huì)使我們的合作更加緊密，未來攀登新的高度。2016年注定是不平凡和富有挑戰(zhàn)性的一年。這么多年來，我們一直是強(qiáng)大的商業(yè)合作伙伴。我們將共同應(yīng)對(duì)所有挑戰(zhàn)，攀登新的高度。未來屬于我們來創(chuàng)造。”
—— 陳希濱，中國大莊園董事長

Alliance’s partnership with Grand Farm China began more than 16 years ago. Right from the beginning, the two companies collaborated closely together in order to maintain a market leadership position in a rapidly changing market environment.  This has involved Alliance supplying expertise, guidance and technical advice as Grand Farms have grown their internal processing abilities. In return, Alliance has been able to develop co-operative branding programmes with Grand Farms, and gain access to higher value markets as they evolve in China.

Grand Farm owns 96 meat shops, operates 260 branded meat counters in selected hypermarkets and supplies over 1000 hypermarkets in China

阿蘭茨與大莊園中國的合作始于20年前。兩家公司從一開始就緊密合作，以便在瞬息萬變的市場環(huán)境中保持市場引領(lǐng)地位。在大莊園提高內(nèi)部加工能力的過程中，得到了阿蘭茨集團(tuán)提供的專業(yè)意見、指導(dǎo)和技術(shù)咨詢。作為回報(bào)，大莊園與阿蘭茨制定了雙品牌合作項(xiàng)目，以幫助阿蘭茨在不斷發(fā)展的過程中進(jìn)入到中國更高價(jià)值的市場。

大莊園擁有96家肉類專賣店，在選定的大型超市里有260個(gè)品牌肉類專柜，肉類供應(yīng)超上千家超市。

原報(bào)道地址：http://www.alliance.co.nz/our-stories/in-market-partners